What is Sales Advantage 2021: Reimagined?
Sales Advantage is the premier annual training conference for Blue Cross® Blue Shield® National Account professionals. We brought together more than 1,200 senior executives and Blue influencers. During the conference, we were able to dig deeper into the Blue advantage, with a special focus on telling a crisp, concise, and compelling story of our immense value.
When did it take place?
The Sales Advantage 2021 conference was held on February 2nd-3rd — plenty of time to connect with Blue Cross® Blue Shield® National Account professionals and gather information on the latest trends and market insights from industry leaders. Attendees came away invigorated and equipped to face the new year!
Where did it take place?
Due to the rapidly evolving events surrounding COVID-19, and in support of all attendees' health and safety, Sales Advantage 2021 moved to a virtual environment. The virtual conference still featured all of the exciting event aspects and insights that have continued to attract attendees over the years.
Where were attendees able to access the sessions?
Once registered for Sales Advantage 2021, guests were given secure login credentials to access our central virtual hub. This hub housed all of the information necessary to join each session. Attendees were able to join virtual sessions on your desktop.
How does a virtual conference deliver the value of an in-person conference?
We know that nothing fully replaces face-to-face interaction, but Sales Advantage Reimagined offered a variety of immersive ways to learn about the latest industry trends, market intelligence, new Blue messaging, and best-in-class sales tactics, while connecting with Blue colleagues and peers.
In addition, this virtual event gave attendees the freedom to participate in as many keynotes and breakout sessions as they would like.
After the event, attendees have the opportunity to watch sessions on-demand, so they can garner as much valuable information as we have to offer.
Don’t miss out!
Save the dates on your calendar now!