Sales Advantage is the premier training conference for Blue Cross® Blue Shield® National Account professionals, bringing together 450 participants from sales, account retention, marketing communications, business leaders, specialty areas and industry experts spanning the healthcare ecosystem.

This annual conference delivers resources, solutions and fresh ideas in an idyllic setting for attendees to learn and engage while building upon existing and new relationships. Attendees walk away having garnered practical approaches and skills to close and retain National Account business by:

• Gaining vital information around national account strategy and messaging for the upcoming sales cycle, market intelligence, and employer activity
• Networking with peers across the BCBS System to share and learn from best practices
• Learning new consultative selling tactics to enhance selling power
• Engaging with 40+ industry leading point solution providers as partnerships continue to be even more critical in our post-pandemic health care system